Monday, September 26, 2011

Top South African Youth Brands 2011


The youth have spoken and the coolest have been named, according to the annual The Sunday Times Generation Next Survey. With over fifty percent of South Africa under the age of 23 and an estimated spendingpower of R95.3 billion in 2010 alone, brands cannot afford to underestimate the youth.

Spanning 72 categories, with the results are broken up into Coolest Brands and Lifestyle Trends. Over 7,200 young South Africans from across six provinces were quizzed on their favourites from fast food outlets to fashion brands. BlackBerry took the top spot with ‘Coolest Brand Overall’ award.




Coolest Brand Overall All Groups (%)

1
Blackberry
21.1
2
BMW
16.0
3
Coca-Cola
11.6




Coolest Brand Slogan All Groups (%)
1
Ayoba! (MTN)
27.03
2
Just Do It (Nike)
19.86
3
So Much More (DStv)
15.06




Coolest Corporate Citizen All Groups (%)
1
BMW
21.37
2
Woolworths
17.43
3
Coca-Cola
10.61




Coolest Bank All Groups (%)
1
ABSA
51.88
2
FNB
47.17
3
Standard Bank
42.89




Coolest Cell Phones All Groups (%)
1
BlackBerry
64.60
2
Nokia
44.50
3
Apple iPhone
30.58




Coolest Fashion and Accessory Store All Groups (%)
1
Mr Price
21.98
2
Edgars
15.44
3
Jay Jays
13.46




Coolest Domestic Airline All Groups (%)
1
SAA (South African Airways)
71.18
2
Mango
41.66
3
BA (British Airways)
31.69

(NEW GROUP!)
Coolest Toothpaste All Groups (%)
1
Aquafresh
75.04
2
Colgate
69.23
3
Sensodyne
22.26




Fashion Brand All Groups (%)
1
Nike
20.64
2
Adidas
20.37
3
Guess
14.90




Coolest Hotel Group All Groups (%)
1
Protea Hotels
33.60
2
Sun International
30.69
3
Southern Sun
30.05




Coolest Shopping Mall All Groups (%)
1
Gateway Theatre of Shopping
19.20
2
Sandton City
18.88
3
Canal Walk
15.70




Coolest Job All Groups (%)
1
CEO (The Boss)
20.83
2
Actor/Actress
12.99
3
Own Business (Entrepreneur)
12.44



(NEW GROUP!)
Coolest Local Sportsman All Groups (%)
1
Siphiwe Tshabalala
38.35
2
Bryan Habana
32.05
3
Itumeleng Khune
29.90



(NEW GROUP!)
Coolest Local Sportswoman All Groups (%)
1
Natalie du Toit
43.79
2
Caster Semenya
33.61
3
Roxy Louw
29.88



(NEW GROUP!)
Coolest Local DJ (Radio and/or Club) All Groups (%)
1
DJ Cleo
33.88
2
Black Coffee
30.39
3
DJ Fresh
26.38



(NEW GROUP!)
Coolest Local Male TV Star All Groups (%)
1
Menzi Ngubane
24.39
2
Zola
20.39
3
Chris Beasley
15.40



(NEW GROUP!)
Coolest Local Female TV Star All Groups (%)
1
Bonang Matheba
17.92
2
Charlize Theron
17.62
3
Sophie Ndaba
15.95



(NEW GROUP!)
Coolest Local Music Star (Band or Person) All Groups (%)
1
Liquideep
24.30
2
Big Nuz
24.00
3
Black Coffee
21.41




Coolest Local Celebrities All Groups (%)
1
Big Nuz
27.63
2
Trevor Noah
27.00
3
DJ Cleo
26.45



(NEW GROUP!)
Biggest Local Newsmaker All Groups (%)
1
Julius Malema
28.74
2
Jacob Zuma
26.26
3
Bheki Cele
17.68



(NEW!)
Coolest Local Comedian All Groups (%)
1
Trevor Noah
52.23
2
David Kau
28.43
3
Leon Schuster
24.25




Coolest Alternative Fashion Brand All Groups (%)
1
Uzzi
20.55
2
Aca Joe
12.95
3
Jay Jays
12.60




Coolest Telecoms Provider All Groups (%)
1
Vodacom
57.68
2
MTN
54.96
3
Cell C
33.95



(NEW GROUP!)
Coolest Ultra Luxury Motor Vehicle All Groups (%)
1
Lamborghini
37.35
2
Ferrari
30.97
3
Aston Martin
30.57




Coolest Motor Vehicle All Groups (%)
1
BMW
37.47
2
Audi
26.18
3
Mercedes-Benz
24.21




Coolest Local Holiday Destination All Groups (%)
1
Cape Town
46.49
2
Durban
30.96
3
Johannesburg
13.15




Coolest Local Fun Destination All Groups (%)
1
Gold Reef City
37.70
2
Sun City
34.92
3
uShaka Marine World
28.34




Coolest Petrol Station All Groups (%)
1
Engen
44.79
2
BP
35.96
3
Shell
34.85




Coolest Sports Store All Groups (%)
1
Nike
39.80
2
Adidas
37.07
3
Totalsports
25.19




Coolest Hi-Tech Gadget All Groups (%)
1
BlackBerry
33.23
2
Laptop
25.99
3
Apple iPhone
23.73




Coolest Cell Phone Application All Groups (%)
1
BlackBerry Messenger (BBM)
43.14
2
MXit
41.76
3
Facebook
34.20


Coolest Computer Brand


All Groups (%)
1
Apple Mac
35.81
2
Samsung
34.40
3
Sony
25.54


Coolest Weekly Newspaper


All Groups (%)
1
Sunday Times
55.64
2
City Press
36.16
3
Sunday Sun
35.12


If you had 1 hour to watch what would you watch?


All Groups (%)
1
Movies
36.44
2
Music
35.53
3
Comedy
33.80


Coolest Daily Newspaper


All Groups (%)
1
Daily Sun
42.46
2
The Times
22.75
3
The Star
22.07


Coolest TV Channel


All Groups (%)
1
Trace (DStv 325)
19.90
2
Disney Channel (DStv 303)
18.33
3
VUZU (DStv 123)
15.83


Coolest TV Programme


All Groups (%)
1
Generations
19.95
2
Dragon Ball Z
19.89
3
Gossip Girl
11.77


Coolest TV Music Channel


All Groups (%)
1
Trace (DStv 325)
54.14
2
Channel O (DStv 320)
36.82
3
MTV Base (DStv 322)
34.36


Coolest Talk and Magazine Show


All Groups (%)
1
Top Gear
24.02
2
The Oprah Winfrey Show
23.47
3
The Tyra Banks Show
19.90


Coolest Cartoon Show


All Groups (%)
1
Dragon Ball Z
28.21
2
Ben 10
21.69
3
Tom & Jerry
20.66


Coolest TV Soap


All Groups (%)
1
Generations
49.24
2
Rhythm City
33.43
3
7de Laan
30.38


Coolest Kids TV Block


All Groups (%)
1
Disney
53.38
2
Cartoon Network
44.84
3
Nickelodeon
26.43


Coolest Reality TV Show


All Groups (%)
1
So You Think You Can Dance?
23.44
2
SA’s Got Talent
22.22
3
America’s Next Top Model
15.98


Coolest Music Retailer Online or Physical Store


All Groups (%)
1
Musica
50.99
2
Look & Listen
23.94
3
Nokia Music Store
23.53


Coolest Radio Station


All Groups (%)
1
5FM
40.54
2
Metro FM
30.04
3
YFM
17.60


Coolest Magazine


Males
1
CAR
39.37
2
Speed & Sound
18.04
3
FHM
18.03


Coolest Magazine


Females
1
YOU
19.11
2
Seventeen
18.33
3
Drum
17.86


Coolest Breakfast Cereal


All Groups (%)
1
Kellogg’s Coco Pops
28.56
2
Kellogg’s Corn Flakes
28.45
3
Nestlé Milo
22.27


Coolest International Celebrity


All Groups (%)
1
Nicki Minaj
17.00
2
Drake
15.11
3
Lil Wayne
14.39


Coolest Grocery Store


All Groups (%)
1
Pick n Pay
49.35
2
Woolworths Food
41.38
3
Checkers
24.01


Coolest Dairy Drink


All Groups (%)
1
Yogi Sip
44.64
2
UltraMel Custard
27.46
3
Nestlé Milo
27.29


Coolest Fast Food Place


All Groups (%)
1
KFC
34.18
2
McDonald’s
32.19
3
Debonairs
26.09


Coolest Eat Out Place


All Groups (%)
1
Spur
27.77
2
Wimpy
14.45
3
Ocean Basket
13.16


Coolest Energy Product


All Groups (%)
1
Red Bull
35.42
2
Bar-One
30.82
3
Energade
26.11


Coolest Snack


All Groups (%)
1
Doritos
52.51
2
Simba Chips
35.25
3
Lay’s
27.39


Coolest Cold Drink


All Groups (%)
1
Coca-Cola
43.65
2
Appletiser
28.22
3
Iron Brew
19.08


Coolest University or College


All Groups (%)
1
University of Cape Town (UCT)
33.59
2
University of Johannesburg (UJ)
17.73
3
University of the Witwatersrand (Wits)
16.85


Coolest Sweet


All Groups (%)
1
Jelly Tots
28.12
2
Pin Pop
17.61
3
Smarties
15.84


Coolest Chocolate


All Groups (%)
1
Bar-One
23.43
2
Aero
19.57
3
Cadbury Dairy Milk
15.38


Coolest Coffee Shop


All Groups (%)
1
Mugg & Bean
40.23
2
Wimpy
37.77
3
McDonald’s McCafĂ©
28.64


Coolest Animated Brand or Entertainment Character


All Groups (%)
1
SpongeBob Squarepants
31.65
2
Ben 10
26.41
3
Batman
17.82


Coolest Yoghurt


All Groups (%)
1
NutriDay
51.99
2
Woolworths Yoghurt
34.63
3
Danino
28.15


Coolest Fragrance


Males
1
Hugo Boss
30.60
2
Puma
29.19
3
Guess
22.24


Coolest Fragrance


Females
1
Guess
28.14
2
Puma
25.59
3
Dolce & Gabbana (D&G)
23.01


Coolest Male Deodorant


All Groups (%)
1
AXE
32.31
2
Playboy
27.65
3
Adidas
27.05


Coolest Skincare Product


All Groups (%)
1
Avon
24.43
2
Nivea
22.85
3
Lux
16.46


Coolest Female Deodorant


All Groups (%)
1
Pink Happiness
23.61
2
Adidas
22.86
3
Playgirl
22.56


Top 5 things you can’t live without …


All Groups (%)
1
Cellphone
46.50
2
Family
43.47
3
Parents
29.15


Coolest Feminine Hygiene Product


All Groups (%)
1
Always
56.69
2
Kotex
29.37
3
Lil-lets
24.84


Coolest Specialist Health and Beauty Store


All Groups (%)
1
Clicks
44.56
2
Edgars
34.58
3
Woolworths
34.52


Coolest Make-Up Brand


All Groups (%)
1
Avon
33.83
2
Yardley
21.54
3
Revlon
20.76


What social networking sites and websites do you most frequently use?


All Groups (%)
1
Facebook
61.84
2
MXit
46.51
3
Google
27.04


Coolest Soap Bar


All Groups (%)
1
Dettol
42.88
2
Protex
32.34
3
Lux
28.17


Coolest Hair Care Product


All Groups (%)
1
Dark & Lovely
31.43
2
Sunsilk
17.55
3
Soft ‘n Free
15.59


Top 5 things you wish for your birthday?


All Groups (%)
1
R10 000 clothing voucher
40.67
2
BlackBerry
35.47
3
Laptop
30.54

Brands&BrandingInt

BCM

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