Friday, September 16, 2011

2011 Nike MAG: The story behind the McFly Jacket

Nike's trip down memory lane, and cashing in our nostalgia, is at an all time high this year.
In addition to working on the Nike MAG shoes for the original Back to the Future II movie, the film’s creative team also tapped Nike to design a futuristic jacket for Marty McFly.  Embodying the same innovation, technology and versatility as the shoes, the McFly Jacket was created with an ability to adjust to body size and length and was equipped with a self-detecting moisture and drying system.  The above video features Tinker Hatfield addressing the jacket’s creation for the movie.


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