Playboy coming to SA

Playboy Enterprises, Inc (PEI) announced on 7 October that it will launch the 28th edition of worlds leading men magazine, Playboy, in South Africa. This comes after PEI signed a license agreement with Sciofon (Pty) Ltd.

This new edition of PLAYBOY magazine is expected to be on newsstands with an inaugural issue during the second quarter of 2011.

"We are thrilled to bring PLAYBOY to South Africa, and look forward to continuing the magazine’s tradition of excellence with cutting-edge journalism and high-quality photography,” said Johann Botha, head of Sciofon (Pty) Ltd. “We are confident that premium brands will welcome this new opportunity to align themselves with PLAYBOY to reach affluent, well-educated South African consumers.”

“PLAYBOY South Africa will offer readers the engaging, thoughtful and provocative content that has made PLAYBOY magazine the gold standard for award-winning journalism,” said Playboy’s David Walker, senior vice president and publishing and editorial director, International Publishing. Markus Grindel, executive vice president and managing director of Playboy’s International Print/Digital Group added, “We look forward to a successful partnership with Sciofon as we continue to expand the Playboy’s brand to new, international markets.”

BCM


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