Kreayshawn - Gucci Gucci

It’s odd that in one song and with less raw rapping ability, Kreayshawn shitted all over what Nicki Minaj is allegedly doing with regard to making rap that speaks from a uniquely feminine perspective. Because of that, this song could get really huge. It’s catchy as fuck, there’s a couple of great quotables (“lookin’ like Madonna but flossin like Ivana”), she’s associated with all the right cats( she’s been directing videos for the likes of Soulja Boy and Odd Future) and it speaks to a large yet underrepresented demographic in rap music: young (white) women. At the same time it’s also kind of genius, it’s populist by being anti luxury brand. She’s spinning exclusivity as an all too common goal “basic bitches wear that shit so I don’t even bother”. It makes individual style cool (in theory) and flips classic rap tropes at the same time. Very #based. I’m interested to see if Kreayshawn‘s album maintains the quality of “Gucci Gucci.”

L.G