ABSOLUT Huffer

ABSOLUT New Zealand had the opportunity to create a limited edition bottle cover to be released in New Zealand during the Rugby World Cup. ABSOLUT wanted something iconic that represented New Zealand and the premium nature of ABSOLUT vodka. The challenge was creating a cover that both visitors and locals wanted to purchase, all during a time when every brand in New Zealand will be vying for consumer attention.

Meek Mill ft. Rick Ross - Tupac Dead [video]

The ability to pick prime beats and that infectious ad-lib, have made the Maybach Music Group a strong contender, when vying for that strongest stable award. Here are the visuals from their latest offering. Typical Lex Lugeresque fair to be honest.

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The Jizzle

Looks like I need to switch my diet up, cause I'm nowhere near dropping off a load that heavy. The Jizzle,
'wipe wipe, gone!"

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Keri Hilson on Cee Lo Greens Talking to Strangers

I'm officially gonna call wednesday ladies night, first Beyonce. Now some Keri for you and me. I always thought Keri was hot, and somewhere between her releasing an album and getting extremely famous, I sort of felt like her an I grew apart, and the crush fizzled. Well it's back, like an eleven year old boys erection at the beach. Thanks in part to this inteview she has with Cee Lo, as well as her looking extremely good, and coming off as humble and intellegent. Enjoy.

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Kobayashi wolfs down 69 hotdogs in ten minutes

Only in America would these eating contest guys be considered athletes, and earn a somewhat bloated paycheque for for their efforts. Well this weekend was Nathans Hotdog eating competition, which for the past 5 or 6 years has been a race between two "athletes," Joey Chestnut, and Kobayashi. These two guys are always miles ahead of the other contestants. Anyway this Year Kobayashi didnt enter, because they wanted him to sign exclusively to a certain eating federation(fact that they need more than one is a disgrace). So he held his own competition at the same time across the road, Chestnut wolfed 62 hot dogs in10 min  at Nathans. While Kobayashi smashed 69 in 10 minutes, but his shit won't count cause it wasn't clocked at Nathans. I know a couple Ethiopian guys who could eat a plane full of hotdogs in ten minutes some regular Starvin Marvins.

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One on one with Yelawolf part1 [video]

With his move to Eminem’s Shady Records, Yelawolf has sure come a long way since his early beginnings in the South. Hypetrak met the Alabama emcee right before his performance with Bun B and Travis Barker at the Famous Stars & Straps Magic after party in Las Vegas and talked about the meaning behind his music, his roots and difficult upbringing which led to his dedication to the skateboarding culture. Part two is coming soon.


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hypebeast

Beyonce Year of 4 [documentary]

A short Documentary chronicling Beyonce's year long personal and artistic journey that inspired the making of her fourth solo studio album. We're a bit late with this, but as is evidenced by our balls, we're not really huuge Beyonce fans. The internet has been talking and this is us listening. Beyonce fanatics, come at you hareder than Jehovahs witnesses. Well you knocked and we opened, so let us be. Some of the Beyonce Faithful are calling for her to get anm Oscar, for this. I'll reserve judgement.

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